A Strategy for Correlating Alumni Engagement to Outcomes

Presidents and Boards of Regents are looking for their department heads to deliver data that supports university-wide goals. Not just how many alumni came to the last event, but how is the work of the Alumni and Advancement Offices shaping the resilience of the entire institution? 

Higher education is currently in the midst of a data revolution. In the past, quantifying success primarily relied on metrics like the number of alumni served, but with the evolving landscape, university leaders are being challenged to dig deeper. This challenge is particularly pertinent for departments like Alumni Relations and Advancement who work to engage stakeholders at scale. How can you transform those traditional "odometer" readings of alumni engagement into a compelling narrative that not only shows your reach but also your work’s profound effect on the institution as a whole?